The Plug

The Task

The Plug needed to build a strong, authentic brand identity and create a seamless experience for cannabis consumers in Canada.

The Brand

Born from the desire to reconnect with pre-legalization cannabis culture, The Plug aimed to offer a nostalgic and authentic brand that resonated with consumers. Their logo, inspired by the "evil smile" icon, symbolized the underground cannabis scene before legalization.

The Technique

We crafted a complete strategy to refresh their brand and turbocharge their sales process:

Brand Identity Creation

Designed a bold, recognizable brand that connected with the target audience .

Website & E-commerce Setup

Simplified the customer sign-up process for a frictionless experience.

Community Building

Created online and offline communities to build customer loyalty and engagement.